You will qualify for jobs in sales and marketing worldwide

VIA Marketing Management  

Academy Profession Degree

This is a business programme with a focus on international marketing, business economics, sales and marketing communication, organisation and management, and business law.

About the programme


Title: Academy Profession Degree in Marketing Management

Duration of the programme: 2 years (120 ECTS). Full time course of study.

Programme start: September.

Study location: Horsens. Read more about Campus Horsens (in English).

Language: The programme is taught in English

Curriculum: See the current curriculum (in English)

Structure and content
Teaching is based on business practice and applied theory.

The Marketing Management programme helps you acquire a high level of knowledge and skills within the field and consists of mandatory and elective elements, internship and a final project.

Our teaching is based on business practice and applied theory. Theory is approached through assignments, cases and problem-based learning, an instructional method that allows you to work in teams to answer questions or solve real-world problems. We also link theoretical knowledge to real-life cases developed in close cooperation with local companies.

In addition, you will be able to create your own profile using the elective elements of the 3rd semester of the programme.

1st semester

The semester consists of a number of mandatory elements, including business know how, methodology and market know how. You will work on these elements via a number of core areas.

2nd semester

During the 2nd semester, you will work on tactical and operational marketing for both the B2B and B2C markets.

3rd semester

During the 3rd semester, the focus is on internationalisation. In addition to the mandatory elements, you will be able to choose from a number of elective elements.

4th semester

The 4th semester consists of an internship and a final project.

The aim of the internship is to equip you with work experience within a business environment, giving you the opportunity to focus in depth upon problems and issues arising in the real world.

Your internship can either take place in a Danish company or in a foreign company. The duration of the internship will typically be between three and five months, depending on whether you decide to write your final project in cooperation with the company.

The educational programme starts with a commencement of studies exam

You are required to sit and pass an exam in order to continue on the Marketing Management programme no later than one month after studies have started.

The aim of the commencement of studies exam is to identify and exclude inactive students from the programme.

You can read more about the commencement of studies exam in the curriculum (online from August 2017).

Get information about the enrolment requirements international students.
  • International students must provide upper secondary school examination certificates and diplomas. Send a copy of transcript of records translated to English.
  • The International Baccalaureates

The above certificates must provide evidence of mathematics or business economics corresponding to a Danish B-level (intermediate level with minimum of 2 years at upper secondary level). 

You may also have a vocational education within a commercial field (retail, wholesale, office or finance) in combination with mathematics or business economics at the intermediate level (corresponding to the Danish B-level).

All applications will be evaluated individually. The following criteria are used when assessing the applications received:

  • Exam results from previous studies
  • Work experience (a minimum of 30 hours work per week for at least 3 months)
  • Relevant work experience 
  • Other work experience
  • Stays abroad (for a consecutive period of minimum 3 months)
  • Relevant courses of at least 6 months
  • General motivation

Read here for more information about foreign qualifications for entry to higher education in Denmark

Documentation of your current English language level

You will need to provide documentation of your English language level.

As documentation we accept the following internationally recognised language tests:

Required test scores:

IELTS An average band score of 6.5
TOEFL Internet-based 83
TOEFL Paper-based (valid until June 2019) 585
TOEFL Paper-delivered Reading – high (22-30)
Listening – high (22-30)
Writing – Good (24-30)
Cambridge ESOL tests CAE, 176 overall on the Cambridge English scale
FCE, 180 overall on the Cambridge English scale
IB (International Baccalaureate) Group 1: All grades
Group 2: English B HL, all grades 
English B SL, minimum grade 5

Please be aware that your test scores are only valid for 2 years after the test date. 

If you are an international student who does not meet the required language skills, you may also choose to sit for VIA University College's English Language Assessment Test (VIAT/e). Find further information about VIAT/e at the Campus Horsens site (in English).

Read about credit transfer at VIA University College in Horsens (in English).

How to apply
The application deadline is 15 March at 12.00 noon.

The programme begins in September.

Apply online through The application portal opens 1 February every year.

Fill out the application form and upload relevant documentation at

Applicants applying without a Danish Civil registration number must furthermore send a signature page from by email to before 15 March 12:00 noon.

The area code for the programme is: 79465

Application deadline

  • 15 March, 12:00 noon


Response to your admissions request

You will receive an answer to your admissions request on 28 July.

Should the 28 July fall on a Saturday or Sunday, you will receive an answer to your admissions request the Friday before. 

Available study places

Any available study places will be published on VIAs English webpage “Available study places” on 28 July.

An application form can be found on VIAs webpage “Available study places” on 28 July. Applications for available study places will be handled manually.

Application fee

Applicants from China are required to pay a 100 euro application fee before your application can be processed. The fee is to be paid at the time of application.

Please visit the Admission site to find further information about how to apply, application fee, residence and work permits and how to follow your application (in English)

Fees and tuition
Here you can get information about tuition fees and more.

The total fee for the entire programme is EUR 21,000.

Overview of fees and terms of payment

Please download the Payment schedule and Terms of Payment (in English) (pdf) to see the payment deadlines.

You must be current with payments in order to get access to the first semester of the programme.

The prices are fixed for the official duration of your study programme. If you exceed the official duration of the study programme, any following semester payments will correspond to the tuition fee at that time.

VIA University College reserves the right to change tuition fees every year in October or whenever conditions necessitate such changes.

If a tuition fee is required, you will always be invoiced directly from VIA University College. No partners are entitled to charge fees on behalf of our institution.

If you are asked for additional payments by a VIA University College partner, please let us know.

When applying for a visa, remember to include a copy of your admissions letter.

Read more about fees and finances.

Your internship teaches you things you can’t learn in a classroom.

Experience the business world

Doing a internship is a great way to get first-hand work experience and to gain access to the best graduate jobs.

This will allow you to apply theory to real-world business tasks and to practice a number of valuable skills.


You will benefit from working in a real-life environment and gain professional experience of relevance to your future career as a Marketing Manager.

Yet another advantage is that it improves your employability skills, as work-readiness is of top priority to employers when they look for graduates to fill vacancies.

The internship has a dual purpose. You will get to know what your professional future is all about while you are still preparing for it, and you will get good contacts with employers within the field of your study.

Where to go?

You may do the internship in a company of your choice in Denmark or abroad.


Your internship will be between three and five months, depending on whether you decide to write your final project in cooperation with the company.

Career guidance
As a graduate, you can look forward to excellent employment prospects worldwide.

The hallmark of this programme is its international focus and the inter-disciplinary skills you will learn, which will make you attractive to a wide range of companies.

Career counselling and events
Career Service Centre at VIA offers a range of services to students. e.g advice on writing a good curriculum vitae and searching for jobs and internships.

The career centre also organises events where you can meet company representatives face-to-face in order to find a job, internship, project work or a full-time job related to your field of study.

Further education

When you have completed the Academy Profession Degree in Marketing Management Programme, you will have excellent opportunities for further education.

The Academy Profession Degree provides direct access to the Bachelor of International Sales and Marketing Programme (in English).

Furthermore, graduates may enroll in other bachelor programmes in Denmark and abroad, reducing their total study time through credit transfer agreements. 

International opportunities
A study abroad experience provides global insight and perspective

To enrich the study experience and nurture cultural diversity on campus, we welcome foreign students from partner institutions.

VIA University College has cooperation agreements with approximately 200 institutions in 33 countries in Europe as well as overseas.

You may choose to do your internship in an international company in another part of the world. This will give you the opportunity to experience the way of life in another culture.

Today's business world is a global marketplace, and having international work experience can enhance your CV.

Student counselling
Need help before applying?

The student counsellor can help you with questions about various VIA study programmes within technology and business, admissions requirements, selection criteria and admissions procedures.

Contact our student counsellors' office on weekdays 08:00-14:00 at: or text/call +45 87 55 43 20 

You are always welcome to contact us if you have any questions.

VIA Marketing Management
Chr. M. Oestergaards Vej 4 
8700 Horsens
DK - Denmark

T: +45 87 55 40 00. 

Opening hours

Lines are open: 
Monday - Thursday at 07:45 – 15:30 
Friday at 07:45 – 14:30

Read about Campus Horsens (in English).